A video of a woman who was sitting on the parking lot of Dixie Outfitters Sunday night during a Black Lives Matter protest has gone viral. As of Monday afternoon, the video has more than 100,000 views and was shared more than 3,500 times. On Twitter, the video has been viewed more than 2.4 million times.

In the video, a woman sitting on the tailgate of a truck with a Confederate flag attached and wearing a camouflage Make America Great Again cap gets into a heated confrontation with a Black Lives Matter demonstrator.

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The woman, who told the News-Leader her name is Kathy Bennett of Branson, stood up and shouted to the demonstrators, "I will teach my grandkids to hate you all."

Then she said "suck on this" and shrouded herself with a Confederate flag. Bennett then turned around, made a fist and said, "KKK belief."

The moment was caught on video and has since been shared more than 3,000 times on Facebook.

Rapper, producer and actor Ice T tweeted an image of Bennett Monday afternoon.

More than 100 people took to the sidewalks and parking lot in front of Dixie Outfitters in Branson on Sunday evening. More than 65 were there to show support for the Black Lives Matter movement and to protest the store. Nearly 50 people came to support the store and the Confederate flag. 

At times heated shouting matches broke out, but Branson police officers stood between the two groups and the demonstrations ended peacefully around 7:30 p.m. 

This was the second Black Lives Matter protest to be held near Dixie Outfitters.

Organizers said they chose to protest near the store after reading a 2015 News-Leader story about the store owners' history with the Ku Klux Klan.