10 Super Bowl ads to watch for during Sunday's game

Staff Writer
Echo Pilot
This undated screenshot provided by PepsiCo shows the Super Bowl advertisement for PepsiCo's Frito-Lay's Doritos. PepsiCo's"Crash the Super Bowl" ads are back for the seventh straight year. Two 30-second commercials made by consumers will make it on the air. Fans voted for one winner and Doritos chose the other.

You don't have to be a football player to be a part of the action on Super Bowl Sunday.

Coca-Cola is asking people to vote for an online match between three groups competing in a desert for a Coke on Game Day. Pepsi and Toyota are using viewers' photos in their ads. Audi let people choose the end of its Super Bowl ad, while Lincoln based its spot on more 6,000 tweets from fans about their road trips.

These are just some ways advertisers have found to get viewers involved in the excitement on Game Day by luring them online. And they're going well beyond encouraging fans to tweet or "like" their ads on websites like Twitter Facebook.

They're trying to get the most of their Super Bowl ads, which cost nearly $4 million for a 30-second spot, by drawing people online. Companies that advertise during the Super Bowl get a 20 percent increase in Web traffic on the day of the game, according to the analytics arm of software maker Adobe. They also have a higher online audience than average in the week after.

Here are 10 spots they hope will make you skip the bathroom break or beer run for during the big game:

7. Audi's 60-second ad in the first quarter, with an ending voted on by viewers, shows a boy gaining confidence from driving his father's Audi to the prom, kissing the prom queen and getting decked by the prom king.

Online: http://www.youtube.com/watch?v=ANhmS6QLd5Q

9. Ford Motor Co. enlisted late-night talk show host Jimmy Fallon to choose road trip stories submitted by Twitter with the hashtag (hash)steerthescript to base its Super Bowl commercial for Lincoln. The story line for the 30-second ad was developed from 6,117 Tweets about road trips and features rapper Joseph "Rev Run" Simmons, Wil Wheaton, who acted in the iconic science-fiction series "Star Trek: The Next Generation."

Online: www.steerthescript.com

10. The Milk Processor Education Program, known as MilkPep and popular for its "Got Milk?" print ads, is featuring actor and professional wrestler Dwayne "The Rock" Johnson in a 30-second ad in the second quarter that is directed by Peter Berg ("Friday Night Lights.")

Online: https://www.facebook.com/MilkMustache