Farmers Union hosts Purina Pink event

Staff Writer
Echo Pilot

Farmers Union Co-op in Greencastle is thinking pink as they gear up to host “Pink 50” from Oct. 1 to Oct. 31. The event is one of more than 50 events taking place in September and October across the United States as part of Purina's “Pink 50 Campaign,” an effort to unite animal lovers everywhere and raise awareness to support breast cancer research. Area residents are invited to attend and help make a difference.

“The purpose of the Pink 50 Campaign is to reach out to women in America-raising awareness about breast cancer, educating and sharing information and supporting one another,” said Christy Goodwin, marketing manager, Land O'Lakes Purina Feed. “At Purina, we've always been passionate about making a positive impact in the lives of animals and their owners.”

In addition to the more than 50 Purina events taking place across the nation in support of breast cancer awareness and research, Purina also will be turning its top animal feed packages pink. Purina plans to donate a portion of the proceeds from every pink bag sold to breast cancer research. Select animal feeds include Equine Senior, Strategy GX, and Omolene 200 horse feeds, Layena SunFresh Recipe poultry feed, Rabbit ChowTM Complete Natural AdvantEdge rabbit food, and Goat Chow goat feed.

The Pink 50 Campaign was inspired by Purina's Equine Senior Horse Tales Contest held every other year that encourages horse owners to share their heartfelt stories.

“Many of the stories we receive from horse owners describe how their horses offered an escape from cancer and other illnesses and how their horses provided comfort to family members as they stood by and helped mothers, daughters, fathers and sons through treatment,” said Goodwin.

The Pink 50 Campaign is Purina's effort to continue the fight against this disease-bringing people and their animals together in communities to make a difference.

For  information on Purina's local Pink 50 event, contact Farmers Union Co-op at or log on to