Blaise Alexander buys Hicks Chevrolet
Blaise Alexander Greencastle Inc. is the new official name of the Chevrolet dealership in Greencastle. The sale of Hicks Chevrolet, by owner Kermit Hicks, was finalized on Jan. 3. It was acquired by a family-owned company based in Montoursville, with 11 locations across Pennsylvania. Another is slated to open soon.
Charlie Day, general manager and shareholder, said Greencastle was one of the dealership's bigger markets. He was excited to continue the Alexander legacy.
"Montoursville is one of the top 250 Chevy dealers in the nation," he said. The philosophy there carries to all their outlets, he added.
"We're very successful because we are customer oriented. We give great service after the sale. That's what we focus on. Price gets people in the door. Service keeps them coming back."
Day said the company guarantees the lowest price on new vehicles, and perks include free lifetime state inspection stickers, Saturday car washes and loaner cars during overnight service.
The Greencastle dealership retained all of its employees, and brought on a few more, continued Day. The hours were expanded. The showroom doors are open Monday, Tuesday, Thursday and Friday, 8 a.m. to 8 p.m.; and Wednesday and Saturday, 8 a.m. to 5 p.m. The Volvo line will continue to be carried, as well as used vehicles.
Some interior remodeling is underway and external changes could occur in the future.
Day, 34, and his wife Jennifer live in Greencastle. They like what they know of the community so far. He plans to grow the business, just as he has grown within the company. He began working for the Alexander family in 2000 on the sales floor.
Alexander and his grown children are still actively involved in operations. The company was founded 30 years ago. Alvin Hicks opened Hicks Chevrolet in Greencastle in 1950 and it continued under his son.