Seven businesses band together to promote Greencastle

Staff Writer
Echo Pilot
Tracy Ziadeh at Penny Lane is one of the Greencastle Shopkeepers who will have special sales on Oct. 4. The businesses are using a fall theme to attract customers to downtown.

Seven female entrepreneurs have banded together to share ideas and expenses. Greencastle Shopkeepers now plans its first major endeavor. “Shop Greencastle”, designed to bring people downtown, will be held Saturday, Oct. 4.

Greencastle Shopkeepers consists of upScale Consignment Shop, the shop, Crown Vetch Cottage, Inner Beauty, Joyful Arts, Penny Lane and The Traveler’s Trunk. The small business owners have been meeting for a year.

“Each person brings something unique to the group,” said Susan Shaffer.

The cooperation among the members has been encouraging.

“We all get along great,” said Tracy Ziadeh, “and they all have great ideas. We refer every person who comes into our store to the other places. It’s starting to work.”

The members share advertising and hope to keep downtown Greencastle thriving, said JoAnne Eyer.

“We promote each other to get the word out,” added Lynn Caffarelli.

Shop Greencastle

The women owners will each have special deals on Oct. 4, and they will distribute coupon books good for the rest of the month. They are taking advantage of the fall season.

Ruth Mowen at upScale invites people in for a free photo booth session, 10 percent off one non-sale item, to visit with store pooch Miss Autumn, “and I am serving yummy, goody snacks.”

Chris Johnston at the shop has discounts available from a basket of leaves, up to 40 percent off. Everyone gets a chance to win a $40 gift certificate as well. She will have certain items on sale and serve refreshments.

At Crown Vetch Cottage, Caffarelli will continue to offer a complimentary glass of wine and plans 20 percent off everything in the store, with furniture 10 percent off. People may register for a $100 gift certificate.

Eyer at Inner Beauty will have Brighton rep Karen Bennett on hand to host a trunk show from 11 a.m. to 4 p.m. Customers will receive 20 percent off any one new fall item, except scarves and Brighton, and can enjoy sparkling cider and gingersnaps.

At Joyful Arts, Shaffer will conduct two make-it, take-it projects. Customers can decorate one or two wine glasses, or make earrings with Kay Ackerman. Knob Hall Winery will be present for wine tasting. Visitors will also get a rose while supplies last. Refreshments and a door prize will be given away, too.

Ziadeh at Penny Lane will have a candy corn contest, refreshments, and balloons for immediate discounts.

Fall treats at The Traveler’s Trunk include free pumpkins, hot cider and gingerbread. Carole Malin will use the pumpkin theme to give discounts that day and hold a drawing for a $25 gift certificate.

“And we want people to pick up the discount books, valid through October 31,” she added.

The seven will continue to share their resources.

“We want to better Greencastle,” Malin said.