New owners to move Greencastle Coffee Roasters one block

PAT FRIDGEN
Dale and Aleth Rock have purchased Greencastle Coffee Roasters and will open in April in the former Wolf's Bakery building. Pictured from left are Sydney, Allison, Brandon, Aleth and Dale Rock.

Greencastle Coffee Roasters is moving, but not very far.

Dale and Aleth Rock purchased the business from Charles Rake and take ownership April 5. They are relocating from 164 to 42 E. Baltimore St. The storefront is the former Wolf's Bakery, and has gone through a couple business changes since the popular bakery closed in 2007.

Now another popular mainstay of Greencastle will take its place. GCR has been in town for 15 years, regularly patronized by area citizens, and has also been a tourist draw from a wide territory.

"This looked like a good opportunity," said Dale. "Charlie has a nice reputation. I want to keep it going."

With a background in plumbing and heating, an Army career, and a member of the Pennsylvania National Guard until June, he will be a newcomer to retail business. However, Aleth, 31, learned the ropes of roasting coffee beans and peanuts from Rake.

She and Dale met in Korea while he was active military. They married in her native Phillippines and moved to the United States seven years ago.

"My first job was for Charlie," she said. "We stopped in one day. I saw they were hiring and I applied."

Aleth had been an employee at GCR for over four years.

"When Charlie said he was selling, I cried," she said. "I'd miss my customers. I love them. They are so nice."

So the Zullinger couple decided to buy the business, but not the building. They looked around and realized Greencastle was still the best place to establish their operation. The vacant store a block away was a good fit.

Dale, 42, took out the old display cases, sold the ovens and is building the new furnishings himself. The front of the store will have the large coffee selections. Samples will be on the east wall, just like at the old store, and the peanuts will be to the left of the entrance. The Asian foods and teas will be in the middle of the large facility. The Rocks will not carry the clothing line. The big roaster will again be on the sidewalk, roasting and flavoring the signature beans and nuts.

Dale is also redesigning the Web site and signage will direct customers to the new site. The phone number will remain the same.

The pair has been getting set-up assistance from Dale's children, Allison, 21, Sydney, 18, and Brandon, 16. Allison will help out in the store.

"We are looking forward to continuing to serve the people," said Dale. He hopes to have the transition completed by April 9.